Breathe Right Case Study Example | Topics and Well Written Essays - 500 words

Breathe Right - Case Study Example With the expansion of the market, this means that the company had to modify its drugs to meet the various requirements of the foreign markets. Secondly, the company experienced increased growth. The growth was because of the company having new markets. They therefore, had to grow in large numbers and launch new branches in the different countries. This means that the company had to employ more people to work on its newfound market. A third advantage is the increased consumer awareness of CNS products. When new products were introduced in the new markets, more consumers were eager to know what the products were about and the different curative effects that the products had. Through advertising for these products in media stations, it helped increase consumer awareness of CNS products. This in turn attracted more consumers who buy the drugs either as a prescription or over the counter. Additionally, the company benefited from the increased sales. When the company decided to go global, it increased its sales volume by a large percentage. This was because of the increased demand of its product. An increase in sales means that there was an increase in sales revenue too. This means that there was increase in the amount that the company was able to transact in a day. More notably, the company benefited from the newly gained local partnership in the various countries where it expanded. Moreover, the company benefited from an increase in profits, which enabled it to expand. However, the company faced some disadvantages. These include the increased operational cost. The company had to increase the amount of money that it spends in order to maintain the new operations at the various places where it expanded. Secondly, some consumers bought the drugs over the counter without the right prescriptions. This was jeopardizing the existence of the CNC Company in that it was at a risk of being sued for selling its