Case study Example | Topics and Well Written Essays - 750 words - 3

Case Study Example This desk is responsible for giving out news reports, press release, handling media, approvals for advertisements, etc. The one window operation of interacting with media is what has been identified as a successful strategy by various marketing gurus. Consider the example of Barclays; the bank has a single media management window policy, whereby, the department is responsible for handling media related issues from press release to press conferences, from giving an employment ad in the newspaper to a product ad, everything from any department has to come to this media desk, and from there, it gets dispersed to the media. This not just ensures consistency of media management practices but also ensures that there is no misquotation of any management word in the media, since everything channelizes through this department, the statements prior to appearing in media are well modified to ensure that it complies with the given set of rules of the media desk. Another classical example is that of the FMCG firms like Unilever and P&G; if observed closely, it can be seen that the vacancy ads of these firms are highly standardized no matter which job it is for. Additionally, the product advertisements are also very standardized for the fact that the points that they should cover, the disclaimers, etc. This clearly indicates that the firm has a specialized advertising desk that is responsible for ensuring that certain particular ingredients are present in all ads that are given out by the respective firms. For any newer firm entering a particular business, it should be known media is a tremendous resource if utilized appropriately. Its utilization truly depends on how it is tackled by the firm. A business should establish a media desk whereby it is responsible for tackling all media affairs. As mentioned in the example of Barclays, a specialized media desk is effective for businesses because they create a relationship with media activities and their constant