Orgainizational research Essay Example | Topics and Well Written Essays - 1000 words

Orgainizational research - Essay Example The fact that Ahold and Enron were the source of empirical evidence may have incorporated some form of bias, as the two organizations were high-ranking CSR organization prior to the induction of the concept. H (4): Four, the uniqueness of the CSR strategies determine its success. This follows Smith’s concept that if a firms’ strategies are conceived carefully and genuinely, then they must be unique despite the similarities of corporate reports even from the closest rivals. This research focuses on a new perspective on CSR: A sense-making approach that will enhance our understanding on CSR strategies and the impacts of specific sense-making processes in an organization. The assumption is that a thorough investigation and understanding of how people speak, talk, and tend to behave towards CSR strategies will provide a rich context of exploration on the nature of CSR in organizations (Banerjee, 2007). Essentially, the research combines the theories of sense making by Weick and other scholars (including Palazzo and Bazu, and Wheaterbee and Mills). The research uses a qualitative case study approach for collection of data, as this generally enables consideration of specific elements of industry and context, as well as respecting the unique nature of CSR (Leedy and Ormrod, 2010). The concept of CSR is has been constantly expanding and evolving over time, presenting difficulties in analyzing theories on CSR. Moreover, different scholars combined different approaches using similar terminologies but came up with diverse definitions. Examples include corporate social performance, corporate social responsibility, stakeholder management, corporate governance, sustainable development, and corporate citizenship, among others (Banerjee, 2007). There literature review identifies six foci of CSR in a chronological order. The first focus of CSR was a pro-CSR attitude, fostered by the legitimacy and social contract